About us



The company Glecher.021 is a holding founded in 1995.in Russia. In 2000 we moved our business to Serbia. We named our brand Russ toys and opened two manufacturing plants: one for production of plush toys and another for manufacturing wooden toys and children furniture. With great help of eminent experts and pedagogues, we carefully create large and high quality assortment. Through play an fun Russ toys help children’s motor development, their education as well as development of imagination and creativity.

In our assortment we have more than 100 products which can please the youngest and the older ones. We have a great selection of plush and wooden toys, family games and much more. There is also a variety of home assortment, plush armchairs, swings, lazy bags... We also make custom toys and mascots.

What makes us definitely better than the competition is the dedication of our employees, experience and modern technology. We are proud of the superior quality of our products and go to great lengths to maintain those high standards. All of our products have a CE mark. It shows that the manufacturer has checked that these products meet EU safety, health and environmental requirements.

By constant monitoring of development in the world of toys, we make effort to adjust the offer to our little ones and their needs. Toys that we make are thrilling, interesting, stimulating, safe and fun.


Our mission is to create and develop high quality products and our brand, to progress and work as a team with our customers.

In order to be successful, we have certain principles that we have to comply with:

-Creativity and innovation

-The highest quality of products through constant improvement

-Creating and upgrading our brand


As a vision for the future, we are determined to accomplish all the elements from our mission, as well as to rank our company as the absolute leader in the domain of toys production.

Toys are children’s words and play is their language.